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(Creator)
(Brand)
● About: Chuckle is a NEW high-proof, highly fruit-flavored rum with a splash of funny! ● Deliverables: 3 videos for TikTok/ Instagram Reels ● Payment: $1,500 per creator
● (3) videos ○ Recommended length between :30-:60 (max :90) ○ Format for TikTok / Instagram Reels ● Post Copy + Hashtags: ○ #GetChucked ○ #WhatTheChuck? ○ #GetThingsGoing ○ #AlwaysBeChuckling ○ #MotherChuckler ● Content to be posted on your insta / TikTok channels in addition to Chuckle social media channels once approved. Brand guidelines / creator documents to be sent upon confirmation of the above!
Chuckle is a fun, new rum brand from JokeTown, launching in 8 states this spring. We want to come out swinging to disrupt a relatively boring rum category and show the world what we are all about: celebrating with friends and laughing together at funny shit. ● Chuckle is the party instigator. It’s the fuse you light to ratchet things up from “hanging out” to nights that start off “hey, remember that time you...” ● Chuckle is sweet and packs a punch — the smoothest 80 proof spirit you’ve ever tasted made with real fruit flavors ● Chuckle is mostly enjoyed as a shot, but you can also mix it with pretty much anything: club soda, limeade, colas, etc
● Chuckle Aficionado Review ○ You know how wine or fancy beer people explain all of the obscure taste notes and pontificating where ingredients are sourced? Yeah, that’s really not us. But we’d love to see your ultra fancy, ultra BS review of Chuckle in a humorous way. ● Chuckle Mixologist ○ You know how some liquors are all about making very chic and elaborate cocktails that ONLY a licensed bartender could possibly master? Yeah, not us. But we’d love to see your take creating a humorously elaborate recipe. Even if it tastes terrible. ● Toasties ○ Chuckle is great as a shot. Shots are even better when you’re toasting to something or someone. We’d love to hear your humorously sarcastic toasts to whatever you want. Ideally something topical and widely known by your audience. ● Goal: Increase brand awareness + drive engagement
● R1 content due: 1 week after bottle delivery ○ Draft Review: This campaign includes the requirement for content to be reviewed and approved before posting. Please note, compensation reflects the inclusion of one round of revisions and additional compensation will not be provided for making the changes noted in this round. ● Content live: content will be posted throughout the month of May 2022
● Selection Criteria: In order to be considered for this collaboration, you must be US based, over 21 years old with a social media following of 71.6% 21+. Not everyone who applies will be chosen. Selected influencers will be notified via email on “Winners Announced” date below. Not all applicants will be chosen as winners / receive compensation for content submitted.
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